location of its Amazon Go cashierless convenience stores, the first of its kind outside North America. Amazon began the year by shutting down its Prime Pantry services in early January, folding the shelf-stable goods program into Amazon’s main website. 5), Insider reported that Amazon is developing a smart fridge that would prompt reorders from Whole Foods or Amazon Fresh when consumers are running low on a given item.Īmazon’s grocery efforts have been somewhat erratic throughout 2021, with some moments that suggest impressive growth and others that show significant uncertainty about the future of the company’s grocery business. Additionally, the architect, NORR, has connections to previous Amazon Fresh projects.Īs Amazon appears to be making plans for upcoming physical locations, it is also creating new ways to embed its offerings in consumers’ daily lives with contextual commerce integrations. 28), Eden Prairie Local News, a nonprofit local news outlet from Eden Prairie, Minnesota, reported that the city’s planning commission had approved plans for a 40,000-square-foot grocery store from an unnamed owner, one that is a national grocer, and the plans were accompanied by a rendering very similar to the one in Braintree. 30), USA Today’s Quincy, Massachusetts news outlet The Patriot Ledger reported that the planning board for the town of Braintree, Massachusetts has approved a 37,500-square-foot Amazon Fresh store, with the company applying under the pseudonym “Seritage KMT Finance LLC,” per a letter to the town, “for confidentiality purposes." Amazon declined to confirm that this is in fact an upcoming Amazon Fresh location, as the news outlet claims. Last week, news broke of two possible new locations, each of which would be in a market previously untapped by the grocery brand. Additional outlets are expected to open in Greater London in the near future.Amazon Fresh appears to be continuing its slow, furtive expansion, giving little hint as to the long-term vision for the brand. The online retailer is thought to have 10 sites for additional Amazon Fresh stores lined up in the UK after three years of research. It’s busy today but when the attention dies down it will be really straightforward.” He said that walking out without paying a cashier did feel slightly weird but the presence of lots of others doing the same made it normal. While several people in the queue required help to access the store, inside most marvelled at the ease of the shopping experience.Ĭarl Knibbs, 45, said he was a regular Amazon customer but had popped in because he was passing. Its hot and cold takeaway foods seem inspired by the likes of Pret a Manger, with wraps, falafel salads and macaroni and cheese boxes. Inside, the store is similar to many mainstream supermarkets’ small convenience stores, with fresh baked croissants and fruit and vegetables as well as ready meals, cleaning products and toiletries. I look forward to going round Waitrose and not having to wait at the till,” said the 59-year-old shopper. I can’t wait to see how this new technology works and I think it is going to be everywhere shortly. Teresa De La Rosa said she wanted to be one of the first to visit.
Queues formed outside the store on Thursday morning as dozens of curious shoppers – and executives from rivals including Lidl and Tesco – turned up to try out the novel experience. The store, which measures 2,500 sq ft, has a service desk to return or pick up other items bought on Amazon, and self-service coffee machines. Amazon is also launching its first own grocery brand at the store – By Amazon – which includes frequently bought items such as milk and bread as well as pizzas, dips and cakes. The store will stock about 10,000 grocery products including brands such as Heinz and Kelloggs, and items from Morrisons, Booths and Mindful Chef. While customers will not need to interact with a member of staff, the store will employ about 30 people and have about five workers on site at any time to handle queries, restock shelves and prepare food. The bill is automatically charged to a shopper’s Amazon account when they leave the store. Sensors on the shelves detect when an item has been removed while cameras and other technology backed by artificial intelligence monitor individuals’ movement around the store and the goods chosen. Once inside, shoppers can pick up the goods they want without scanning them or even visiting a till. Amazon’s first ‘just walk out’ shop outside the United States.
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